Zevia Releases Holiday Ad Shining Light on Artificiality [Video]

Zevia, the zero sugar naturally sweetened better-for-you soda, “Pokes the Polar Bear” by responding to Coca-Cola’s AI holiday ad with a lighthearted parody that offers Zevia as a solution to artificial problems

LOS ANGELES, Dec. 3, 2024 /PRNewswire/ — Zevia PBC, the zero sugar, naturally sweetened beverage company, released its holiday ad titled, “Break from Artificial,” taking on the weird and concerning parts of artificiality – both in commercials and in soda. After Coca-Cola recently received backlash for releasing an AI-generated commercial that lacked realness and authenticity, Zevia saw an opportunity to create an ad parodying the unpleasant reality of artificiality and creating awareness for its naturally delicious soda as an alternative.