Apple turns to Amazon chips for AI pre-training and more [Video]

As reported by CNBC, Apple’s senior director of machine learning and artificial intelligence, Benoit Dupin, made a surprise appearance at Amazon’s AWS re:Invent conference in Las Vegas today.

Dupin used the opportunity to explain that Apple uses custom artificial intelligence chips from Amazon Web Services for many of its cloud services. Apple is also evaluating using Amazon’s newest AI chip to pre-train its Apple Intelligence models.

While speaking at the event, Dubin touted that Apple has used AWS chips, like the Graviton and Inferntia, for over a decade to help power Siri and search, the App Store, Apple Music, Apple Maps, and more. In doing this, Apple realized a 40% gain in efficiency compared to x86 chips from Intel and AMD.

“We have a strong relationship, and the infrastructure is both reliable, definite and able to serve our customers worldwide,” Dubin explained. Before joining Apple in 2014, Dubin served as the vice …