Amazon launches AI models to challenge rivals [Video]

Amazon on Tuesday unveiled a suite of artificial intelligence models in its boldest move yet to compete with tech giant rivals in the fast-growing generative AI sector.

The launch of its own line of foundation models marks Amazon’s latest push to strengthen its position against forerunners Microsoft, Google, Meta and OpenAI, the creator of ChatGPT.

Until now, Amazon’s AI offerings through its AWS cloud service had largely been limited to providing access to models from other companies, including Anthropic, an AI startup it backs.

Even if Google, Microsoft and OpenAI have taken the lead on AI, AWS remains the market leader in cloud computing, which is needed to power artificial intelligence tools and products.

“Inside Amazon, we have about 1,000 Gen AI applications in motion, and we’ve had a bird’s-eye view of what application builders are still grappling with,” said senior vice president Rohit Prasad, who is leading the company’s …