What is social media engagement? + free engagement calculator [Video]

Social media engagement can be extremely powerful. But with so many platforms, algorithms, trends, and metrics available to marketers, it can also be an elusive beast.

How do you know if your engagement strategy is working? Is there a good way to calculate engagement rate? What can you do to improve your social media engagement?

In this post, we’ll show you key tactics that successful marketing experts have used to plan, calculate, and improve social media engagement so you can try it for yourself.

Social media engagement is a measure of all interactions with your social media content. Popular types of engagement include likes, comments, and shares.

But those aren’t the only engagement metrics. Social media engagement can include:

Looking for an example of social media engagement in action? This Instagram post from Sweetgreen has 1.3K likes and 674 comments — we’d guess there are a fair number of shares, too.

To better understand all facets of …