Securing the Future of RBM with Multichannel Customer Engagement – Blog [Video]

Securing the Future = Securing the Enterprise

RBM is being positioned as a key player in enterprise value creation once the market penetration issue has been addressed. Whilst this is happening gradually, it is expected to speed up with more markets and networks enabling RBM, and consistent updates and efforts to improve service will then drive rapid growth.

Security was also a key topic. RBM will be a secure replacement for SMS, which can be easily targeted by fraudsters – but more on that later.

RBM/RCS Impact on Traffic: Complementing or Replacing SMS and WhatsApp?

A common question surrounding RCS and RBM is whether it will complement or replace existing communication channels like SMS and WhatsApp. Transitioning from SMS to RCS doesn’t require any action from customers, making it seamless for enterprises.

One of the significant advantages of RBM is that service providers can send messages via both SMS and RCS simultaneously. This ensures effective message delivery …