Google uses your personal info to tailor search results. Here’s how to stop it [Video]

If you’ve used Google over the last few months, you may have noticed not only an increase in AI summaries but — as some in the search community are speculating — an increase in personalized search results. While that’s not necessarily a bad thing, it does mean you might not see the results you want. Fortunately, there’s something you can do about it.   

Over the past few days, a new link has started appearing on Google Search – “Results are personalized – Try without personalization.” If you click on it, you’ll see the same Google search and an explanation: “These results are not personalized.” 

Also: The best AI search engines: Google, Perplexity, and more

What exactly does this link do, and why would you want to turn off personalization?

When you search Google normally (not all the time, just for certain searches), the search engine tailors the results based on your past searches and other personal information. For example, Google explains, if you …