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In 2022, the consumer watchdog nonprofit group Truth in Advertising filed a formal complaint with the Better Business Bureau against Juice Plus+ Company, LLC, a multi-level marketing company that sells supplements. The nonprofit claimed that Juice Plus+ has been making deceptive and unsubstantiated claims for years––for instance, saying its products can protect against everything from COVID to cancer. This wasn’t the first time Truth in Advertising complained; year after year, going back to 2016 and continuing into 2023. How have regulators responded?
In 2020, the Federal Trade Commission issued a warning letter to Juice Plus+ for unlawfully advertising that its products can treat or prevent COVID, and also for misrepresenting that those who join their multi-level marketing scheme would likely earn …
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