Why research is the first step of Conversion Rate Optimization (CRO) [Video]

In a recent episode of the Attributed Podcast, we sat down with Michael Aagaard to discuss his top strategies for conversion rate optimization.

Successful CRO starts with understanding your user’s perspective. For B2B companies, this means digging into the motivations, pain points, and decision-making processes of potential clients.

Whether qualitative (e.g., user interviews and surveys) or quantitative (e.g., heat maps and session recordings), research allows companies to make data-driven decisions that go beyond guesswork.

For more tips on B2B CRO, check out the blog post: https://dreamdata.io/blog/a-guide-to-b2b-conversion-rate-optimization

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For similar content, check out the Attributed Podcast on your preferred streaming platform: https://dreamdata.io/the-attributed-podcast

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