EE turns up the heat with Hella Chill social activation [Video]

LONDON UK – EE and Boomerang delivered an unforgettable gaming experience with a one-of-a-kind activation to celebrate the re-drop of the coveted Call of Duty^®: Black Ops 6 Hella Chill Operator Skin. Following the worldwide frenzy of the first release, this second drop of new codes, which were given away on the day and also made available on the EE Game Store, brought the hype back to gamers across the globe. As part of the campaign, EE partnered with Twitch streamer  Zyro to reach relevant audiences. 

Taking centre stage for the EE Game Store campaign was a 177cm high ice sculpture of the Hella Chill Operator Skin, that took three days to cut and carve. Gamers worldwide tuned in to the Twitch live stream to watch as the sculpture melted; the speed of its fate tied to a streamer’s performance in Call of Duty^® Warzone™. Along the way, fans were treated to …