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Boston Museum of Ice Cream opens Saturday NECN [Video]

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Interactive and Immersive Marketing

Boston, are you ready to rediscover your inner child? (Think unlimited ice cream and a world-famous sprinkle pool.) The Museum of Ice Cream is opening in the city’s Seaport District on Saturday, and the co-founder says it will blow your mind.

The company’s sixth and newest permanent museum, located at 121 Seaport Boulevard, is opening after two years of development and will offer a playful escape for locals and visitors alike.

There will be magical spaces and immersive experiences celebrating the historic city including FunWay Park — a baseball-themed carnival inspired by Fenway — and the Cookie Living Room, with cookie-inspired décor and hidden surprises.

“This is a place of joy and connection. This is your dream,” co-founder Manish Vora said. “Think Willy Wonka meets your favorite ice cream shop meets a modern art museum of play and nostalgia and it’s as much about ice breaking as about eating unlimited ice cream, having fun, going …

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