Digital Marketing ROI [Video]

Measuring Return on Investment (ROI) in digital marketing involves assessing the financial returns generated by your marketing campaigns relative to the costs incurred. Employ tools to collect and analyse data:
Google Analytics: For website traffic, conversion tracking, and behaviour analysis.
Facebook Ads Manager: To track campaign performance and engagement.
HubSpot or Salesforce: For integrating CRM data with marketing efforts.
Marketing Automation Platforms: For tracking email campaigns and workflows.

Key Metrics:

Conversion Rates: Measures the percentage of visitors taking desired actions (e.g., purchases).
Customer Acquisition Cost (CAC): Calculates the cost of acquiring a customer, crucial for assessing campaign efficiency.
Return on Advertising Spend (ROAS): Evaluates revenue generated relative to ad spend.
Customer Lifetime Value (CLV): Measures the long-term value a customer brings, essential for retention strategies.
Social Media Engagement Metrics: Tracks interactions like likes, shares, and comments to assess brand awareness and campaign reach.

Source Link:
https://www.researchgate.net/publication/377598832_EVALUATING_ROI_IN_DIGITAL_MARKETING_CAMPAIGNS_METRICS_MEASUREMENT_AND_INSIGHTS

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