Top Benefits Your Business Can Gain from Social Media Marketing [and Disadvantages] [Video]

The Role of Influencers

In our latest Influencer Benchmark Report, 60% of respondents plan to expand their influencer marketing budgets in 2024. These social media personalities hold a lot of sway over audiences—especially the younger generations—which can directly contribute to brand growth. Influencers thrive in social media spaces, which makes them ideal partners for brands wanting to build their branding long-term.

Influencers can help your brand grow by:

• Giving you access to an already-loyal and engaged audience base
• Helping establish credibility and trust in your brand
• Acting as a brand spokesperson or ambassador
• Promoting your brand to audience segments you may have missed

Most importantly, influencers can help give your brand a sense of familiarity to their audiences, which is a crucial benefit that companies may not even realize that they lack. People are more likely to trust recommendations from those they know, and influencers play into this dynamic on a larger scale.

In some cases, influencers may even …