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Controversial energy drink with troubled past returning to stores with triple the caffeine 40 years after introduction [Video]

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Image Recognition in Marketing

AFTER causing some controversy over the years, a beloved energy drink is being put back on shelves.

Its hallowed return, expected sometime in early 2025, has triple the caffeine content it once did nearly 40 years ago.

An energy drink that was previously discontinued is coming back next year (stock image)Credit: Getty
Redcon1 will release a new version of Jolt ColaCredit: REDCON1

Redcon1, a rapidly growing sports supplement brand, reached a deal earlier this year with licensing agency IMG to re-introduce none other than Jolt Cola to customers, per an October press release.

The partnership was created to help “merge JOLT’s legendary brand recognition with Redcon1’s modern, high-energy lifestyle image.”

Redcon1 said it hoped to appeal to “a new generation of customers” and offer some nostalgia for longtime fans of Jolt Cola, in a “best of both worlds” decision.

Jolt Cola is legendary in the energy drinkspace and known …

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