Christmas ads help contribute to the festive fun every year and this year is no different, writes Sarah Walsh, head of strategy with The Public House, who examines the latest findings of The Interesting Index.
It’s the most wonderful time of the year for advertisers – the time when we are least hated by the general public.
That’s right: at Christmas there are more searches for adverts on YouTube than Mariah Carey or Michael Bublé. No better time for the Interesting Index to appear for 2024’s final goo at what’s getting people’s pulses racing.
The Interesting Index, a collaboration between The Public House, Bounce Insights and Adworld.ie sets out to understand what ads people remember and why and there’s no better time for this than Christmas.
The general trend in favour of adverts (as pointed out by YouTube) was confirmed by our own data which had most people (43%) describing …
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