Instagrams new AI video tools: a boon for brands & creators or Metas AI testing grounds?

Instagram head Adam Mosseri on Thursday teased new genAI video features. Could this represent the beginning of more advanced platform-integrated AI capabilities for creators and brands?

Instagram is preparing to roll out generative AI editing tools in the new year, enabling creators to transform the look of their videos using simple text prompts.

Powered by Meta’s generative AI model Movie Gen – unveiled in October – the new features are designed to simplify video editing by allowing users to seamlessly alter nearly any aspect of a clip – swapping out backgrounds, adding realistic-looking accessories and objects into the video or even animating a creator’s face.

In a video shared Thursday, Instagram chief Adam Mosseri previewed the tools, demonstrating a smattering of backdrops and appearances generated on the fly. In one clip, Mosseri morphs into a puppet, while in another, he dons a sleek leather jacket.

“A lot of you make …

Tags AI Content Personalization Tools, AI Content Platform Tools, AI Content Recommendation Tools, AI Content Tools, Artificial Intelligence