Why authentic Gen Z marketing is like going to a house party | Morgan Batts, Wieden+Kennedy [Video]

Morgan Batts, a brand executive for Nike at Wieden+Kennedy, highlights a lesson she took away from Ad Age’s Gen Z Summit in March, where a speaker compared Gen Z marketing to “going to someone’s house party,”

Watch the full live stream here: https://www.youtube.com/watch?v=sDl29vJBgWY

Read our five takeaways from the #GenZVoices Year in Review roundtable: https://adage.com/article/marketing-news-strategy/gen-z-marketers-brand-wins-and-fails-duolingo-marc-jacobs-coca-cola/2597171