Sam Altman Co-founder and CEO of OpenAI speaks during the Italian Tech Week 2024 at OGR Officine Grandi Riparazioni on September 25, 2024 in Turin, Italy.
Stefano Guidi | Getty Images News | Getty Images
OpenAI’s “12 Days of Shipmas,” which wrapped up on Friday, brought a sense of levity to end the year. The marketing blitz served as a way for the high-profile and controversial AI startup to show it can release an extensive roster of new features and tools while also having some fun.
But when the calendar turns, the company faces some serious challenges. Most notably, there’s co-founder Elon Musk, who now runs rival startup xAI, and is in the midst of a heated legal battle with OpenAI CEO Sam Altman that could have a big impact on the company’s future.
The threat Musk poses to OpenAI is even more significant considering the hefty amount of influence the world’s richest person is poised to assume as part of the …