The Future of Advertising: Blockchain’s Role in Making the $600bn Ads Market Transparent & Efficient [Video]

The Future of Advertising: Blockchain’s Role in Making the $600bn Ads Market Transparent and Efficient

In this insightful session, Ben Putley, CEO of Alkimi, explores how blockchain is revolutionising the $600 billion global advertising industry by replacing outdated, inefficient infrastructure with cutting-edge programmable technology.

Ben highlights how Alkimi Exchange empowers advertisers and publishers to buy and sell advertising space through real-time auctions. The online advertising industry has been reliant on legacy infrastructure designed over 30 years ago—an inefficient and fragmented system that no longer serves the needs of the digital age. Programmatic advertising infrastructure is broken, leading to waste, and reduced transparency.

Discover how blockchain enables programmable infrastructure, driving efficiency, reducing costs, and creating a more transparent ecosystem for all participants.

Whether you’re an advertising professional, a blockchain enthusiast, or simply interested in the future of digital media, this keynote provides a comprehensive look at how blockchain technology is transforming the advertising landscape.

📽 Watch now to uncover fresh perspectives on the intersection of blockchain and advertising innovation.