Teddy Blanks, the Typography Maestro Getting Calls From Greta Gerwig and Robert Eggers [Video]

The Man Who Makes movie Magic: teddy Blanks, Hollywood’s Secret Title Designer

Teddy Blanks, a ‍40-year-old with a neatly trimmed mustache and a penchant for ripped jeans, recently ​found himself⁢ in a Times Square AMC multiplex, eagerly awaiting the opening scene of “Wicked: Part 1.” He ‍wasn’t there for the spectacle of Oz,but for a ⁢glimpse of his own handiwork: the film’s title,rendered in a custom-designed typeface that fills the screen during a ⁤sweeping aerial shot.

“I partly based it on old chapter⁢ letterings from L.Frank Baum’s first ‘Oz’ book,” Blanks explained, his eyes twinkling ‌with pride. “I wanted it to have a dose of nostalgia. Me and⁢ the director, Jon⁣ Chu, went ‌through like 20 ⁤W variations until it had the perfect serifs and curves.”

As the magical world of​ Oz unfolded on the screen, Blanks pointed ‍excitedly at his creation.⁤ Then, settling ​back into his seat with a Coke …