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Samsung and Google Challenge Dolby Atmos with Eclipsa Audio [Video]

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Interactive and Immersive Marketing

Samsung and Google Team Up to Challenge Dolby Atmos with Eclipsa Audio

Tech giants Samsung ⁢and Google ⁣are ⁣set to shake up the home entertainment industry with the launch of Eclipsa Audio, ‌a new immersive audio technology​ poised ⁢to rival Dolby Atmos.

Eclipsa Audio, slated to debut on YouTube videos ⁣later this year and​ integrated ‍into Samsung TVs⁢ and soundbars in 2025, ⁢promises⁤ to deliver​ a captivating 3D audio experience without the licensing fees associated with ⁤Dolby Atmos. [1]

This move marks‌ Samsung’s continued commitment⁤ to developing its⁣ own⁣ technologies, rather than relying on competitors’ solutions. Just as Samsung champions ⁤HDR10 plus as an ​choice to Dolby Vision, Eclipsa Audio aims to provide a ‌more accessible and open-source approach ⁤to immersive audio. ​ [2]

Samsung describes eclipsa Audio as a​ format that adjusts sound ⁢intensity within ​videos, incorporating‌ spatial reflection elements to create a truly immersive​ soundscape. [1]

The collaboration between‌ Samsung and Google, initially announced ‍in 2023 under the …

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