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Audible launches new global via Fold7 [Video]

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AI Behavioral Targeting

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Audible has launched its new global campaign through London-based independent creative advertising and digital agency Fold7.

The new campaign is a continuation of the online audiobook and podcast service’s first global brand campaign, ‘There’s more to imagine when you listen,’ which was launched in June 2024.

This extended iteration is focused on driving brand love and listening for Audible’s extensive wellness slate. The campaign aims to connect with audiences through the same creative and linguistic devices, driving discovery and exploration of their wellness category.

It continues to explore the transformative power of audio storytelling and the ways it can spark imagination.

The new campaign emphasises how listening to Audible immerses us all in extraordinary worlds, changing moods, perceptions, and views – while engaging in routine daily activities.

The new film, Zen Commute, brings two worlds together with a film that immerses audiences in the eternal while linking to …

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