Tearing Down the Pricing of Fox Nation and MSNBC [Video]

In this week’s edition of Pricing Page Teardown, we compare subscription services from two news sources on opposite sides of the political aisle: Fox News and MSNBC.

Fox News recently launched a subscription-based streaming service called Fox Nation, which looks and acts like a Netflix for the Fox News audience. MSNBC does not currently have a parallel service, but they do have the same type of content and could hypothetically roll out a similar service for their more liberal audience.

To get a better picture of how well Fox Nation monetizes their relationship with their viewers through this service and to explore the potential for MSNBC to do the same, we surveyed over 5,500 current viewers of Fox News and MSNBC on how much they were willing to pay for such a service.

First impressions of Fox Nation’s pricing strategy

Our first impression of the Fox Nation pricing page was that it’s a lot cleaner and better organized than the MSNBC home page. The website as a …