Pricing Teardown | Dollar Shave Club & Gillette [Video]

There was a time when everybody agreed that Gillette was the best razor a man could get. But after Mike’s first Dollar Shave Club video went viral, things have never been the same. Two tribes were made. While the older generation stayed loyal to the razor company they’d known for decades, Dollar Shave Club swept the younger generation off their feet.

So is it their “cool” branding or is it their awesome subscription model that makes Dollar Shave Club appealing? It’s probably both! But Gillette responded well with their On-Demand series and thus the razor war began!

Which razor gives a better shave is a debate for another day. On one side, we see that both are missing out on the pricing game and even missing an entire market; on the other side, we see one of these contenders doing a masterstroke with upselling. So who’s got the edge? Let’s find out.

Why is …