The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
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AI agents will change work forever. Here’s how to embrace that transformation [Video]

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AI Behavioral Targeting
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Enterprise use of AI agents is on the rise, with 25% of enterprises using generative AI forecast to deploy AI agents in 2025, growing to 50% by 2027, according to Deloitte.

The rise of agents means we need to adopt a new mindset. Being prepared for reinvention is crucial in an AI-first future led by agents. Business leaders must operate like chefs, not cooks in a world of hyper-automation, connections, and real-time knowledge sharing. 

Also: 15 ways AI saved me time at work in 2024 – and how I plan to use it in 2025

A cook uses recipes to create — learning by analogy. A chef does not need a recipe. A chef learns the taste of each ingredient and can combine the right ingredients to prepare a delicious plate — learning by first principles. A good chef also understands relationships between ingredients, dishes, the kitchen, staff, customers, and more. 

Companies will invest …

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