Australian Lamb skewers launches summer campaign via Droga5 [Video]

Australian Lamb’s summer ad has returned for its 20th year.

This year, the summer campaign is skewering the online comments that divide our nation.

Created by Droga5 ANZ, part of Accenture Song, and directed by Max Barden from The Sweetshop, the film was created with 100% real Australian comments sourced from online platforms including Instagram, TikTok, Reddit, Facebook and YouTube.

From an innocuous cuppa to a jacked Artificial Intelligence Kochie, it feels like everything is dividing the nation – that is until a lamb BBQ appears to remind Australians that when we get out of the comments and into the cutlets, we’re a kinder more united country.

The first campaign to be released by Droga5 ANZ, the ad is accompanied by a bespoke 15” and OOH campaign that uses real comments about the ad, both good and bad, to drive people to watch the full film online.

The …