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Honda’s New Homemade EVs Promise Eyes-off Driving, AI Personalization [Video]

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Personalization Strategies using AI

Honda premiered its next salvo in the battery-electric vehicle war at the 2025 CES consumer electronics trade show in Las Vegas. Called the “0 Series,” the SUV and sedan are prototypes though both are confirmed for production in North America first and globally later.

The models will be built at the company’s EV Hub in Ohio and will offer some form of autonomous driving. Honda says the vehicles will “advance its global leadership of Level 3 (eyes off) automated driving. Honda’s Sensing Elite feature in Japan is qualified for eyes-off driving in certain areas.

The midsize electric SUV will be the first to enter production using the company’s new EV underpinnings. The Honda 0 SUV builds on last year’s Space-Hub concept at the same Las Vegas show and features the company’s new “thin, light and wise” development ethos.

The wedge-shaped Honda 0 Saloon (saloon is a synonym for sedan) will be the flagship model for the 0 brand and will use its …

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