3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads

Chief data officers step into the business strategist spotlight [Video]

Categories
Video Analysis for Marketing Insights

The CDO role is quickly evolving as companies seek to capitalize on AI and data literacy. Seven data chiefs shed light on their agendas and lend advice on succeeding in this increasingly prominent position.

Credit: insta_photos / Shutterstock

With data central to every aspect of business, the chief data officer has become a highly strategic executive. Today’s CDO is focused on helping the organization leverage data as a business asset to drive outcomes. This includes developing a data-driven culture where data and analytics are integrated into all functions and all employees understand the value of data, how to use it, and how to protect it.

Recent advancements in AI have further reshaped and expandedthe CDO’s responsibilities and organizational impact, placing new emphasis on strategic innovation. Here, Jeffrey Voorhees, an experienced Fortune 500 chief data and analytics officer, observes a clear dividing line between CDOs focused on creating “endless one-offs and shiny baubles” and those who have their eye on the organization’s strategic goals, communicating value …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
12 Steps to Create Videos