What Is Account-Based Marketing? A Comprehensive Overview [Video]

Curious about what account-based marketing is all about? This article will walk you through exactly what it encompasses.

Many businesses notice that generic marketing strategies often fail to achieve KPIs. This is especially true in B2B marketing, which targets key decision-makers.

ABM (also called signal-based selling) targets specific accounts and fosters personal relationships, resulting in long-term growth and sales potential.

But what is account-based marketing? Why should your business invest in this strategy?

Let’s take a look.

• Account-based marketing is a strategy that targets high-value accounts with personalized outreach and tailored messaging.
• ABM offers many benefits, such as a higher ROI, personalized engagement, aligned marketing and sales teams, better customer retention, and a shorter sales cycle.
• An account-based marketing strategy requires an ideal customer profile (ICP), a sales funnel tailored to ABM, personalized content, multichannel engagement, sales and marketing alignment, and KPIs.
• To implement ABM, identify your …