Brands on Fire at CES 2025: Lenovo North America CMO Talks Brand Activation, Influencers and Tech Trends [Video]

Chief Marketer interviewed marketing leaders at CES on Wednesday, Jan. 8, about the latest tech trends, brand activations, their impressions of the show, marketing advice and more at our branded studio on the show floor. Milo Speranzo, North America Chief Marketing Officer at Lenovo, discusses how the brand’s presence at the event has evolved over the years, enhanced sponsorship opportunities at F1, the rise of IT influencers and the marketing shifts that entails, and predictions for the marketing industry in 2025.