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Industry Leader Sal Uslugil Joins Ada to Scale the Next Generation of Enterprise Customer Service | PR Newswire [Video]

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Personalization Strategies using AI

As Ada surpasses 5.5 billion interactions, Sal joins to scale revenue and operations worldwide.

, /PRNewswire/ – Ada, the platform trusted by global enterprises to deliver extraordinary customer service, is excited to announce the appointment of Sal Uslugil as Chief Revenue Officer (CRO). A pivotal figure in the success of enterprise software and SaaS leaders like MicroStrategy, Clarabridge and Qualtrics, Sal’s leadership will propel Ada’s growth as the go-to AI platform for world-class customer experiences.

Customer expectations have never been higher, and Ada is meeting them head-on. Trusted by brands like Square, YETI, Canva, and Monday.com, Ada has powered over 5.5 billion interactions globally, helping enterprises deliver seamless, personalized experiences without growing overhead. With adoption surging and strategic partnerships with Microsoft and AWS driving innovation, Sal’s arrival reinforces Ada’s commitment to helping enterprises stay ahead with modern, scalable service solutions.

With nearly 30 years of experience building and scaling SaaS …

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