Mahindras strategies to gain big with its smartphone on wheels like electric SUVs [Video]

ts first set of ground up electric vehicles – BE 6 and XEV 9e, not only marks a new phase in SUV major Mahindra & Mahindra’s journey, but they are also aimed at taking their maker to uncharted territories. Rajesh Jejurikar, ED and CEO – Auto and Farm Sectors, M&M, discusses with ETAuto’s Sumantra Bibhuti Barooah about leveraging technology, and the premiumisation trends, as well as ways the OEM wants to grow in a new era, overseas too.