3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos

Gen Xers Moving to Retirement Areas, Out of Cities Like New York [Video]

Categories
AI Behavioral Targeting

Gen Xers are living like they’re 20 years older — or at least moving to the favored locales of their retiree counterparts.

An exclusive analysis of Census data for BI from the University of Virginia demographer Hamilton Lombard reveals the areas in the US that Gen Xers have left behind and where they went.

Between 2020 and 2023, counties in Florida and Texas, many of which are retirement havens, experienced the largest increases in their Gen X populations — defined as those who were between 45 and 54 years old in 2023 — per the analysis.

The analysis also found that the population of that demographic in “retirement destination” counties rose by 5.1% between 2020 and 2023, over three times as fast as the country’s 1.6% growth rate in the same period. The USDA defined those countiesas having at least a 15% increase in their populations age 60 and up from net migration between 2000 …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
5 Steps to Creating Successful Ads