As a TikTok Ban Looms, Five Brands that Found Success [Video]

TikTok is set to go dark on Jan. 19 if the law that bans the social media app in the U.S. is upheld by the Supreme Court. Today, the nine justices are hearing arguments from lawyers representing TikTok, content creators and the government, and a decision is expected to come in the next few days.

Back in April, Congress passed the law with bipartisan support and gave TikTok nine months to cut ties with its Chinese parent company ByteDance or lose access to app stores and web-hosting services in the U.S. It all came about because lawmakers believe TikTok poses national security risks as a Chinese-owned app that could be used to spy on, and collect data on, TikTok’s American users. The social media platform and its 170 million U.S. users have been pushing back, saying that the law violates First Amendment free speech rights.

In its emergency motion for an injunctionto stop the TikTok ban, the brand …