The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
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How to take action against AI bias [Video]

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AI Content Generation and Curation

Artificial intelligence has advanced significantly since its inception in the 1950s. Today, we are seeing the emergence of a new era of AI, generative AI. Businesses are discovering a broad range of capabilities with tools such as OpenAI’s DALL-E 2 and ChatGPT, and AI adoption is accelerating among businesses of all sizes. In fact, Forrester predicts that AI software spend will reach $64 billion in 2025, nearly double the $33 billion in 2021.

Though generative AI tools are contributing to AI market growth, they exacerbate a problem that businesses embracing AI should address immediately: AI bias. AI bias occurs when an AI model produces predictions, classificatios, or (in the case of generative AI) content based on data sets that contain human biases.

Although AI bias is not new, it’s becoming increasingly prominent with the rise of generative AI tools. In this article, I will discuss some limitations and risks of AI and how …

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