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Texas suing Allstate for using customer data to build worlds largest driving behavior database’ [Video]

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AI Behavioral Targeting

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Texas Attorney General Ken Paxton is suing Allstate insurance company for allegedly illegally collecting, using and selling the driving behavior data of over 45 million Americans.

Paxton filed the suit in the District Court for Montgomery County, Texas, on Monday morning. In the suit, he accuses Allstate, and its subsidiary data analytics company “Arity,” of secretly using driving data from over 45 million Americans’ mobile devices, in-car devices and vehicles to build the “world’s largest driving behavior database,” consisting of “trillions of miles” worth of data.

“Our investigation revealed that Allstate and Arity paid millions of dollars to install Allstate’s tracking software,” Paxton said in a Monday statement. “The personal data of millions of Americans was sold to insurance companies without their knowledge or consent in violation of the law. Texans deserve better and we will …

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