Ventra Health Appoints Sarah Herzog President of Radiology as ADVOCATE RCM Integration is Completed | PR Newswire [Video]

Former ADVOCATE RCM Head of Operations to Lead Radiology Business Unit Focused on Optimizing Performance and Maximizing Revenue for Facility-Based Radiologists

, /PRNewswire/ — Ventra Health (“Ventra”), a leading business solutions provider for facility-based physicians, announced today that it has named Sarah Herzog as President of its Radiology business unit. Ventra is one of the nation’s largest, most sophisticated technology-enabled providers of end-to-end Revenue Cycle Management (RCM) services, offering clients access to industry-leading technology, data and analytics, provider education, and payer strategy and contracting.

Ventra Health and ADVOCATE RCM combined forces in 2024, and ADVOCATE RCM has operated as a division of Ventra since then. Ms. Herzog, a 19-year ADVOCATE RCM veteran, will be responsible for ensuring that Ventra’s radiology physician providers benefit from the firm’s commitment to innovation, data and analytics, and white-glove support.

Steven Huddleston, CEO of Ventra, said, “We are delighted to recognize Sarah for her experience, skills, and accomplishments. …