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Kentucky Derby Museum to celebrate 40th anniversary in 2025 with more upgrades | Derby 150 [Video]

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Interactive and Immersive Marketing

LOUISVILLE, Ky. (WDRB) — The Kentucky Derby Museum is celebrating it’s 40th anniversary this year. 

Part of the festivities include museum upgrades, notably, a remastered version of of The Greatest Race, the museum’s 360-degree film.

“The Greatest Race is our immersive video experience here at the museum shown everyday in the Great Hall at 10 minutes after every hour and it is what the museum is known for, really internationally,” said Patrick Armstrong, Kentucky Derby Museum president and CEO. 

According to the museum, this $2.3 million project is being led by Donna Lawrence Productions, a Louisville-based company known globally for its storytelling and media experiences.

In early January, crews started installing new lighting in the oval theater. Donna Lawrence Productions is “actively editing the new version of the film to be installed on a new, state-of-the-art playback system,” the museum said in a press release. 

Armstrong said the film will …

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