How Marcel Marcondes creative conviction helped cement AB InBevs beer dominance globally [Video]

Shortlisted for the WFA’s Global Marketer of the Year award, the industry legend outlines his vision for growing beer’s ‘megabrands,’ capitalizing on consumer trends and achieving business growth with the help of creativity.

As the marketing world buzzes with anticipation for the forthcoming announcement of the World Federation of Advertisers (WFA) Global Marketer of the Year award this month, few names shine brighter than that of shortlisted Marcel Marcondes, global CMO of Anheuser-Busch InBev (AB InBev).

Marcondes, who took the global post at the world’s largest brewer in 2022 after two decades leading various brand-building efforts and marketing programs at the company, is celebrated for a career that has modeled the effective marriage of creativity and business strategy.

Still, Marcondes attributes much of his success to his team and says that his inclusion on the Global Marketer of the Year shortlist is a testament to the effective collaboration at AB InBev. “Being considered for this recognition is less about …

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