Meta launches new platform for creative AI content [Video]

Meta (NASDAQ: META) has announced a new artificial intelligence (AI) offering designed to allow users of its platforms to build AI-based characters as extensions of themselves, a move that has sent ripples through the ecosystem.

Dubbed AI Studio, Meta says the offering will be available to users of Instagram, WhatsApp and Messenger, allowing them to interact with their contacts in novel ways. According to a Meta blog post, users will be able to create two types of AI characters: the first being an extension of users and the second based on user interests.

The immediate use case for the offering appears to be for creators with a significant following, with Meta noting it can be used to connect with audiences on a personal level while saving time. The capability to mimic the voice and tone of creators while being easy to create is expected to garner positive remarks from users.

Creators can leverage …