Starbucks exec reveals company plans to cut down on ‘unacceptable’ 40-minute wait times – and it’s all about tech [Video]

Starbucks has revealed it is testing out a new algorithm to help improve the customer experience after wait times for coffees blew out to over 40 minutes.

The coffee giant is undergoing a digital transformation, according to Starbucks Chief Technology Officer Deb Hall Lefevre.

Lefevre appeared on a panel at the National Retail Federation’s annual Big Show in New York City, an event which brings together over 40,000 retail executives and industry leaders.

Starbucks is testing out a new algorithm to improve order efficiency and reduce wait times, and is designed to help store employees work more efficiently. 

The changes come after employees complained understaffing in cafes had led to skyrocketing wait times, unfinished orders and lost sales according to Bloomberg News…