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Google faces UK investigation over online search services [Video]

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AI Behavioral Targeting

A UK investigation is being set up as the competition watchdog looks into tech group Google about whether its dominant position in online search services is adversely affecting consumers, businesses and rivals, writes David Connett.

The Competition and Markets Authority (CMA) said it will use new digital powers for the first time to examine whether Google is “delivering good outcomes for people and businesses in the UK”.

“Millions of people and businesses rely on Google’s search and advertising services – with 90 per cent of searches happening on their platform and more than 200,000 UK businesses advertising there,” Sarah Cardell, of the CMA, said.

“It’s our job to ensure people get the full benefit of choice and innovation in search services and get a fair deal.”

The watchdog said effective competition could keep down business costs for search advertising, equivalent to nearly £500 per household per year, in turn lowering prices across …

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