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Search becomes ever-more complex, says Alex Moran of Space & Time. And the most important thing currently to understand is intent analysis.
The search landscape continues to change, with AI at the forefront of people’s minds as the most visible variation in the search results. Appearing in AI overviews is not magic – it’s based on fundamentals that have existed in SEO for years, including technical, content, and off-site optimization, as well as the ranking systems of Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) and helpful content.
If you want to appear in AI search results, your approach shouldn’t be to ask the question: “How do I appear for AI overviews?” But, rather: “How do I appear for this search term, which shows AI overviews?”
And this is where intent comes in.
Understanding intent
Understanding intent is understanding: “What type of results does Google want to show here?” This isn’t about Google CEO Sundar Pichai cherry-picking results but rather Google’s …
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