Publicis Groupe launches Leo, a new creative constellation uniting Publicis Worldwide and Leo Burnett [Video]

PARIS, FRANCE – Publicis Groupe is kicking off 2025 with a union of a more creative kind, combining two networks to create one constellation through the Power of One.

At a time when global brands and challenges require outsized creativity to drive scaled transformation, personalized content and connected brand experiences, Leo is designed to deliver solutions for the world today, by uniting Leo Burnett, the brand of Humankind, and Publicis Worldwide, the network that stands for transformation, leading the change and the Power of One.

An expansion and redesign of the Leo Burnett logo, Leo unites the firepower of one of the most iconic first names in advertising with the roar of a lion to form a formidable global creative force of 8,000 creative minds from Leo Burnett and 7,000 from PWW, with 8 agencies of the year across 90 countries, and over 400 major creative awards.

Leo is led by the team that made …