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If this is TikToks swan song, you won’t want to miss the last-gasp engagement bump [Video]

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Glow’s Maggie Walsh offers brand marketers tips on the imminent TikTok blackout should the app not find a US buyer.

TikTok’s future hangs in the balance with this week’s decisions from the Supreme Court. While the situation is fluid, now’s actually an awesome time to act on the potential for TikTok’s swan song and consider future strategies for platform shifts.

What’s the deal?

The Supreme Court is hearing arguments about TikTok’s future in the US, and the situation is more urgent than ever. There are multiple possible outcomes, each with different timelines and implications. We need to be prepared for all of them.

First, we could see an immediate app store removal or IP ban.TikTok could be temporarily barred from new downloads via app stores, slowing growth. In a more extreme scenario, an IP ban could restrict access entirely, even for existing users. Some users are talking about a VPN workaround, though it’s a legal grey area. There are some reports that using …

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