AI in marketing retail perspective: from merchandise strategy to market advantage [Video]

Gain research insights from a comprehensive study from Incisiv, sponsored by Microsoft, Sitecore, and Avanade to understand how AI is transforming marketing operations. The research reveals significant momentum in AI adoption and clear pathways to value while highlighting key priorities in scaling, standardization, and cross-functional integration.

This video shares insights on AI for Marketing from the Retail respondent perspectives and highlights solutions to optimize and orchestrate impact in the era of AI.