AI Agents Coming to a Website Near You [Video]

If you have or manage a website you’ve probably wondered what goes behind the “unassigned traffic” showing up in Google Analytics. For sites in our portfolio the percentage is not high, somewhere between 2-4%.

Google does not provide an affirmative definition to what goes into this box. It’s everything that doesn’t fit the other categories (Organic, Direct, Refferal, etc.). It’s bots, crawlers and ugly malware. These creatures are navigating the internet just like you and me. They are checking your website’s pages, looking at robots.txt, and doing the tasks they were programmed to do.

But a new type of automated software is now taking shape, one that you would gladly open the doors to, sit them down, and offer them structured data, open APIs, and a well-documented sitemap—everything they need to perform their tasks efficiently. Welcome: AI Agents!

“If you work on websites, your audience has now expanded to include users’ agents.”- …