How to spot if a video is AI-generated? Top tips for identifying a deepfake

Remember when we used to be able to relatively trust the internet? When a viral video meant something genuine, rather than a fame-chasing hoax? Since OpenAI’s launch in 2022, we’ve been seeing more and more questionable content surfacing, but it’s becoming increasingly harder to tell if it’s real or not.

Another case in point: that fake Justin Bieber single “Lost myself at a Diddy party”, which blew up quickly. The lyrics “lost myself at a Diddy party, didn’t know that’s how it’d go, I was in it for a new Ferrari, but it cost me way more than my soul”, sounds as though Bieber is talking about being roped in the ‘Diddy’ scandal. The internet, of course, ate it up, especially considering they’re no strangers. Again, it’s an obvious fake.

Here are four giveaways a video may be AI-generated: