INTEGRATING VIDEO WITH YOUR TECH STACK

Today’s marketers and communicators are focusing holistically on the viewer experience. Companies of all kinds are realizing they have to build architectures that marry content with data and deliver experiences that compel and delight their audience.

“Platforms that knit together to help form this unified customer experience. And those are platforms that should be used in every organization, all the way through the organization, to deliver that wonderful customer experience. So those are the purchases that should be centralized. Everybody should be using the same CRM, the same marketing automation platform, the same video platform, so you’re able to knit these things together and create that great experience.” – Anita Brearton, Founder/CEO CabinetM

When you integrate your online video platform (OVP) with your existing tech stack, like your CMS, MAP, and CRM, it ensures your company can make the most of your video investment. Workflows are streamlined, experiences are heightened, and marketers can now focus on building …