Silverpush CEO Sees AI Agents Transforming Advertising by 2025 Beet.TV [Video]

LAS VEGAS — The advertising industry is on the cusp of a major transformation, as AI agents are poised to revolutionize the way campaigns are optimized and delivered, according to Hitesh Chawla, CEO of Silverpush.

“Agent” is a catch-call term for an autonomous and self-directed piece of software that can take its own actions to complete a user-specified goal.

Chawla believes that AI agents will be the most significant trend in advertising in 2025.

These agents will go beyond mere recommendations, taking real-time actions based on vast amounts of data,” he said.

“AI agents can take decisions in real time,” Chawla told Julian Zilberbrand.

This presents enormous opportunities for the advertising ecosystem, as AI agents can optimize campaigns, ensure brand safety, and even make creative decisions on the fly.

Silverpush is a marketing technology company specializing in AI-driven solutions. They provide cross-device and cross-platform tracking technology, which enables advertisers to target …