How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start] [Video]

I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere. That’s the mentality I bring to landing pages I create for companies, too.

You might love your page’s first iteration — just like how I love the first draft. But, you know it’s due for a rewrite. Landing page split testing helps you conduct an effective page rewrite by showing your page’s performance among your audience to improve conversions and user experience.

And yet, even though testing can bring a bevy of benefits, only 17% of marketers currently use split testing to increase their landing pages’ conversion rates. That’s a ton of wasted marketing potential.

So, let’s start from the top. What goes into a split test and what elements should you prioritize in your tests?

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